Neubodi's Bra Drive Is Back And It's Time To Bin Your Unwanted Bras

October 07, 2017

October months marked the months for Pink October. Neubodi's Bra drive is back and official launched its month-long "DONATE. SUPPORT. RECYCLE" that will run until 5th November 2017 in conjunction with International Breast Cancer Awareness month.

Show your support for the pink October by drop-off your unwanted or used bra at the Bra Banks at any Neubodi stores nationwide. Neubodi will donate gently-used items to victims of sex trafficking, enabling their rehabilitation into society as they earn a livelihood selling second-hand bras. Beneficiaries of the " DONATE" initiative are communities in Malaysia, Cambodia, Nepal, India and Africa including those in poverty for whom bras re sought-after essential item.

For bra that not suitable for donation will collected by Life Line Clothing, one of their strategic partner. Raw material of bras such as spandex, metal wire, nylon and plastics will be converted into reusable solid fuel that used to power industrial boilers and generators. This suit the second theme " RECYCLE" and is Malaysia's first activity of its kind.

Breast Cancer Welfare Association Malaysia (BCWA) partnership with Neubodi to create awareness to the public regarding breast cancer. At the same time, they will educate the public regarding self- examination and early detection. In conjunction of the Bra drive, BCWA wish to raise funds for BCWA's " Hospital Angels" programme and the funds are raised via Neubodi's "Pedal Forward" cycling convoy. Drop by to One Utama Shopping Mall and show your support by donate to the charity fund. Each RM10 from every PINK BRA purchase will be donated to BCWA. 

According to Ms Anne Tan, Director and Founder of Neubodi Holdings Sdn. Bhd , " As a Leading lingerie brand in Malaysia, we can educate our customers and the public alike on societal issues that matter through memorable initiatives as part of our DONATE. SUPPORT.RECYCLE Bra Drive". Add on to her speaks, " while we continue to drive the awareness of breast health, breast cancer and importance of early detection, we also provide the chance for a better life of women in challenging circumstances via our Bra Bank collection. My team and I are so proud to be able to do this and of our long-term partnership with BCWA".

Others strategic partners like Excel SLA (M) Sdn Bhd and 3 Gorgeous Network also contribute to the success of Neubodi's DONATE. SUPPORT. RECYCLE. To further drive the awareness, BCWA's mobile clinic equipped with early detection and support tools for clinical breast examination and specialized booth offering counselling session on breast self-examination using customized silicone models. Tropicana Medical Centre's Oncology specialists and health professionals are also on-hand to facilitate public understanding on breast cancer and conduct on-site basic health screening. 

The DONATE. SUPPORT. RECYCLE will be held from 5th to 8th October at Ground Floor, Highstreet , One Utama Shopping Mall. Bring your unwanted bra or used bra to drop off at the Bra Banks to show your support. 

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