Choose Your Colour And Run For Your Cause: AXA Hearts In Action Run 2017 Aims For 8,000 Runners!

July 10, 2017

AXA AFFIN Malaysia announced the launch of the AXA Hearts in Action Run 2017, which will take place on 24 September 2017 at MAEPS, Serdang. Have you joined this year AXA Hearts in Action Run? AXA AFFIN has been hosting the event for 3 consecutive years. The event receives an overwhelming response from over 7,000 participants and contributions of RM110,000 to WWF-Malaysia.


This year, AXA AFFIN is aiming to make cash contributions to four (4) non-profit organisations (NGOs) in Malaysia, including: WWF-Malaysia (which was the beneficiary in 2015 and 2016), National Council of Women’s Organisations (NCWO), National Kidney Foundation (NKF) and World Vision Malaysia (WVM). Is the time to contribute back to the society beside run for health.



Participants will be able to make a strong statement proclaiming their support towards their preferred cause by choosing one of five different coloured T-shirts. Each of the colour representing different causes:


·         Green – for those who support environmental protection
·         Orange – for those who support the protection of wildlife
·         Yellow – for those who support healthy lifestyle and the fight against diseases
·         Pink – for those who support gender equality and women’s empowerment

·         Blue – for those who support child education and fight against child poverty


MAEPS, the venue for this year’s event, is the largest Agro park in Asia. Runners will be brought
closer to nature and treated to beautiful landscapes along the routes. AXA AFFIN is targeting 8,000
participants and hope to raise RM150,000 in support of the five causes. The run consists of two
categories:

·         12KM (Men & Women): RM65 per runner
·         6KM (Men & Women): RM55 per runner; 
               (Children aged 3-12): RM35 per runner

AXA Hearts in Action Run 2017 partners and sponsors include Brooks, Quill City Mall, Nestle
Fitness, AXIS Physiotherapy, Urban Health and Running Malaysia.

Registration for AXA Hearts in Action Run 2017 is now open at www.heyjom.com/axa. Hurry and
register today, the first 2,000 early birds will receive free name personalization on their running
shirts!

For more information, visit our website or email axaheartsinactionrun@axa.com.my . You can also 
follow AXA AFFIN Malaysia’s Facebook page for the latest updates.

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